Strategies for Enhancing Electronic Reputation from the Perspective of Management Ethics: A Field Study on Al-Bahaa Clinic

Abstract

The study aimed to identify strategies for managing e-reputation from an ethical management perspective. This study was applied to a sample of employees at Al-Baha Clinic, with a simple random sample of (52) respondents. The descriptive-analytical method was used, and the study relied on a questionnaire tool to gather responses. Statistical methods such as proportional distribution, arithmetic mean, standard deviation, t-test value, and linear regression were employed. The study reached key findings, including the clinic’s strengths in fostering innovation and investment value, as well as its success in enhancing relationships with the public through its commitment to social responsibility and service quality. The clinic has a solid foundation for improving its image through social networks and has successfully utilized awareness and guidance strategies to strengthen social responsibility and attract talent. The study also proposed several recommendations, including promoting innovation, enhancing social responsibility, improving communication and relationship management, elevating service quality, advancing digital transformation, optimizing social media strategies, and strengthening trust and privacy.