The Role of Human Resource Management Strategies in Achieving Competitive Advantage: An Applied Study on Hatif Libya Company – Bani Walid Branch
Keywords:
Human Resource Management Strategies, Human Resource Management, Competitive Advantage, Organizational Performance, Strategic Planning, Training and Development, Job Motivation, Performance Appraisal, Telecommunications SectorAbstract
This study aimed to examine the role of human resource management (HRM) strategies in achieving competitive advantage within Hatif Libya Company, Bani Walid branch. The research addressed the importance of human capital as a strategic resource that enhances organizational performance, improves service quality, and strengthens the ability to face competitive challenges. Adopting a descriptive-analytical approach, the study utilized a questionnaire as the primary tool for data collection from a sample of 20 employees and managers. The research focused on key HRM strategies, including recruitment and selection, training and development, compensation and incentives, and performance appraisal, and evaluated their impact on competitive advantage dimensions such as service quality, operational efficiency, innovation, and customer satisfaction. The study concluded that there is a positive, statistically significant relationship between HRM strategies and achieving competitive advantage. These strategies contributed to improving performance levels, developing employee skills, and increasing creativity, which positively reflected on service quality and customer satisfaction. Furthermore, the results emphasized the importance of adopting an integrated strategic vision for HRM aligned with the organization’s goals. The study recommended enhancing training and development programs, refining incentive and performance appraisal systems, and focusing on attracting and retaining high-quality human talent to ensure institutional excellence and competitive sustainability in the telecommunications sector.
References
أولاً: المراجع العربية
[1] أبو النصر، م. م. (2021). إدارة الموارد البشرية الاستراتيجية. المجموعة العربية للتدريب والنشر.
[2] إدريس، ث. ع.، والمرسي، ج. د. م. (2020). الإدارة الاستراتيجية للموارد البشرية. الدار الجامعية.
[3] السلمي، ع. (2019). إدارة الموارد البشرية الاستراتيجية والميزة التنافسية. دار غريب للنشر.
[4] العامري، ص. م.، والغالب، ط. م. (2021). الإدارة والأعمال. دار وائل للنشر والتوزيع.
[5] العلاق، ب. ع. (2020). إدارة الموارد البشرية: مدخل استراتيجي معاصر. دار اليازوري العلمية.
[6] الكبيسي، ع. خ. (2022). إدارة الموارد البشرية الحديثة. دار صفاء للنشر والتوزيع.
[7] الوادي، م. ح.، والزغبي، أ. م. (2021). إدارة الموارد البشرية المعاصرة. دار المسيرة للنشر والتوزيع.
[8] حريري، ر. ع. (2020). إدارة الموارد البشرية. دار المناهج للنشر والتوزيع.
[9] درة، ع. ب. إ.، والصباغ، ز. ن. (2019). إدارة الموارد البشرية في القرن الحادي والعشرين. دار وائل للنشر.
[10] يوسف، أ. ي. (2023). أثر استراتيجيات إدارة الموارد البشرية في تحقيق الميزة التنافسية. مجلة الدراسات الإدارية والاقتصادية، 15(2)، 45-67.
ثانياً: المراجع الأجنبية
[11] Abdulrahman Jummah Aldhabaa Alaqeeli. (2025). The quality of the internal control system and the success of decision-making: The role of financial information quality. Comprehensive Journal of Humanities and Educational Studies, 674-685. https://doi.org/10.65420/cjhes.v1i2.74
[12] Armstrong, M. (2021). Armstrong's handbook of human resource management practice (15th ed.). Kogan Page.
[13] Beer, M., Spector, B., Lawrence, P. R., Quinn Mills, D., & Walton, R. E. (2021). Managing human assets. Free Press.
[14] Belhassan, M. S. A., Ashour, M. M., & Ashoor, K. M. (2025). The Impact of Fiscal Policy on Domestic Investment in Libya (2014-2024). Comprehensive Journal of Humanities and Educational Studies, 243-259. https://doi.org/10.65420/cjhes.v1i2.34
[15] Boxall, P., & Purcell, J. (2021). Strategy and human resource management (5th ed.). Red Globe Press.
[16] Bratton, J., & Gold, J. (2020). Human resource management: Theory and practice (7th ed.). Palgrave Macmillan.
[17] Dessler, G. (2020). Human resource management (16th ed.). Pearson Education.
[18] Gtiesh, A. M., & Matoug, R. O. (2025). University Teaching Methods and Curricula: Reality, Challenges, and Modern Trends. Comprehensive Journal of Humanities and Educational Studies, 132-146. https://doi.org/10.65420/cjhes.v1i2.25
[19] Noe, R. (2022). Employee training and development (9th ed.). McGraw-Hill Education.
[20] Pfeffer, J. (2019). Competitive advantage through people. Harvard Business School Press.
[21] Sahl, A. O. M., & Abouqurain, F. A. (2025). The Impact of Training on Enhancing Employee Efficiency at the Branches of the Social Security Fund in the Al-Jafarh Region. Comprehensive Journal of Humanities and Educational Studies, 1(2), 01-12. https://doi.org/10.65420/cjhes.v1i2.11
[22] Storey, J. (2021). Human resource management: A critical text (5th ed.). Cengage Learning.
[23] Ulrich, D., & Brockbank, W. (2019). HR competencies: Mastery at the intersection of people and business. Society for Human Resource Management.
[24] Wright, P., & McMahan, G. (2020). Exploring human capital: Putting human back into strategic human resource management. Human Resource Management Journal, 30(1), 5-20.
