Ibrahim Mohamed Swedish AL fraonee, “The validity of the balanced scorecard in evaluating marketing management in field business organizations for service and production business organizations in Libya”, Al-Imad J. Humanit. Appl. Sci., vol. 1, no. 2, pp. 206–221, Dec. 2025, Accessed: Apr. 30, 2026. [Online]. Available: https://al-imadjournal.ly/index.php/ajhas/article/view/74