IBRAHIM MOHAMED SWEDISH AL FRAONEE. The validity of the balanced scorecard in evaluating marketing management in field business organizations for service and production business organizations in Libya. Al-imad Journal of Humanities and Applied Sciences (AJHAS), Libya, v. 1, n. 2, p. 206–221, 2025. Disponível em: https://al-imadjournal.ly/index.php/ajhas/article/view/74. Acesso em: 30 apr. 2026.